How the team behind RentingOS runs 1,500+ SMBs on it.

The problem in 2008: spreadsheets, then chaos

Dinámica Tecnológica SAS was founded in Medellín, Colombia in 2008 by Jhovan Lopera and Carolina Zapata. The original business: selling IT equipment to Colombian SMBs. Standard B2B distribution.

By 2015, customers were asking the team to manage the equipment, not just sell it. Renting (Technology-as-a-Service) became the new model. Customers paid monthly for laptops, servers, networking gear — Dinámica handled procurement, deployment, support, replacement, end-of-life resale.

It worked. By 2018, the team was managing 500+ SMBs. Then the workflow started to crack:

• QuickBooks for the books
• Mailchimp for monthly invoices
• DocuSign for contract renewals
• Zendesk for support tickets
• Three different spreadsheets to reconcile everything
• One person dedicated full-time to "consolidating data"

"We were losing 18 hours every Monday just figuring out what we'd billed, what got paid, and which customers were 30 days past due. That's a full week of payroll, every month, on spreadsheet reconciliation." — Jhovan Lopera, Co-founder & CEO, Dinámica Tecnológica / RentingOS

The decision: build vs. buy

By 2020 the team evaluated every alternative on the market. ServiceTitan (too expensive, English only). NetSuite (enterprise complexity at SMB scale). HubSpot + QuickBooks combo (still 5 disconnected tools). Salesforce CPQ (six figures of consulting).

None of them were built for a Colombian SMB managing 500 monthly recurring contracts in Spanish, with local payment gateways (Wompi, ePayco), local tax structures (IVA + retención en la fuente), and local labor cost ($25/hour engineers, not $250/hour SaaS reps).

So they built it themselves. The first version of RentingOS shipped in October 2020.

The numbers, 6 years later

Today, Multitech Cloud Latam (the spin-out that operates RentingOS as a platform for other LATAM operators) serves:

• 1,500+ active SMB customers across Colombia, Mexico, Costa Rica, and Panama
• 2,418 active rental contracts — from individual laptops to full office IT
• ~140 invoices per day, all auto-generated, auto-sent, auto-reconciled
• 0 spreadsheets for billing reconciliation. The data lives in one place.
• 1 full-time admin doing what used to require 4 people

What changed operationally

Before RentingOS (2018)

• Monthly billing cycle: 4 people, 18 hours/week, 3 weeks per month
• Failed payment recovery: manual, 8% silent churn
• Contract renewals: spreadsheet alerts, 30% missed deadlines
• Customer self-service: zero (everything went through email)
• Time from quote to signed contract: 14 days average

After RentingOS (2024)

• Monthly billing cycle: 1 person, 2 hours/week, fully automated
• Failed payment recovery: smart dunning, 1.2% silent churn
• Contract renewals: 60-day automated workflow, 95% retention
• Customer self-service: bilingual portal, 78% of support questions self-resolved
• Time from quote to signed contract: 2 hours average

The compounding ROI

The savings aren't a one-time number — they compound. Every new customer added uses the same automated infrastructure. The 1,501st customer requires the same admin time as the 500th. That's why the team can serve 1,500+ SMBs with the same back-office headcount they had at 500.

"RentingOS is the reason we could grow 3x without growing the team 3x. The platform absorbs the operational complexity that used to require humans." — Paola Vargas Rendón, Co-founder & CMO

The journey

What this means for you

When you sign up for a 14-day RentingOS trial at $79/mo, you're not getting a startup MVP. You're getting the platform that's quietly run a multi-country recurring-revenue operation for 17 years across 4 countries.

The same dunning logic that recovered 6.8% of "silent churn" for our own customers will run on yours. The same bilingual customer portal that handles 78% of our support questions will handle yours. The same QuickBooks sync that keeps our accountant happy will keep yours happy too.

This isn't vaporware. This is what we live on every day.